Top 3 tips for small businesses to succeed in social media

1). Know your brand image

Being aware of your brand image is a key component to your business’ success in today’s social-media driven world. What is your business all about? What do customers think your business is about? These vital questions can be answered through social media.

Curate your social media to portray what your brand stands for and use social media to build brand credibility and a positive perception with your customers and the wider public.

According to the public relations team at Adoni Media, your social media posts represent the values and culture of your business, and also offer up customer contact points; all of which is essential to further establishing your business and inviting success. The right kind of post from your business can mean the difference between reaching 10 new customers or 100 new customers.

2). Have a schedule

Scheduling posts on social media has a multitude of benefits that allow for long-term success. One of the key reasons scheduling is so important is because it creates consistency and retention among your audience. With consistently scheduled posting, people know what to expect from you which builds trust and leads compels customers to keep coming back to your page.

As well as that, scheduling lets you post when you know most of your customers are online, without having to physically upload at certain times. This way you can stockpile a large number of creative ideas and have them ready to go. This frees up a significant amount of time and as a business owner, ay extra time is a good thing!

3). Engagement galore

Social media is a conversation-starter. You can dictate what emotions, thoughts and ideas should run through people’s minds. Stakeholder engagement is a key aspect of public relations, and now through social media, your stakeholders are as easy to reach as ever.

Engagement allows you to deeply strengthen your relationship with everyone who’s in your business sphere. Social media revolves around connections and engagement is the avenue to those connections; sometimes it’s not about what you know, it’s about who you know.

Engaging with others consistently on social media can push your business to the next level because customers can voice their opinions to you first-hand, collaborations can be made and posts can go viral. Success is at your fingertips!


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Diane Williams

Diane Williams

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